Friday, 3 February 2012

Choose a card stock which works well with your design

There are thousands of Business Cards being handed out on a daily basis, whether for business purposes, or to inform the receiver of more casual events such as parties. Whatever the occasion, it is important to choose Business card templateswhich fit the purpose of the card and which send the appropriate message, along with a design which is guaranteed to stand out from the crowd.
First and foremost, it is perhaps worth noting that business cards are a networking tool. Prior to the advent of social networking sites and the prominent use of the internet, these small pieces of card were considered important in terms of business and general etiquette, and they still are, since the upsurge in technology seems to have highlighted this –anyone can send a person an instant message, but to physically hand someone a card is a considerably more thoughtful process the receiver is bound to appreciate.
There are a number of different methods of creating business cards. You can use a Business card printer, you can print off designs from your own desktop or PC using a range of card making software which is available on the market or you can design and create your cards online from a selection of business card templates. This option tends to be favoured by most, as it tends to be the least messy, the least expensive and the most effective.
Taking care of the key information should be the first priority –after all, this is the purpose of business cards, they can look highly attractive but their main purpose is to inform. So remember to include all the necessary contact information you need, your name or the name of your organization, and perhaps a small tagline informing the reader of what services you provide. Try to make this memorable. Jack White of the White Stripes originally started an upholstery business called Third Man prior to teaming up with Meg White to form the band. His tagline? “Your furniture is not dead”. Double sided printing
If your design is graphically arresting, use black and white. Colour is also a good way of drawing the eye to a card and making it more visually appealing. With this in mind it is perhaps a good idea, regardless of whether you are using a business card printer or some other method, to ensure that your cards are easy to read, with large lettering in a legible font –not everyone can read very complex flowery script. Double sided printing also allows you to get the most out of your business card templates, as you can add significantly more information to them than you would do with a single-sided card.
Choose a card stock which works well with your design. When printing from home or using a business card printer this is something which needs to be taken into account as when paper is too thick, it can jam in the printer. Don’t simply limit yourself to the same uniform shape of card either; however it should be able to fit comfortably in a wallet.

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